Being highly skilled in your profession is one thing, but having the expertise to effectively educate and inspire others is quite another. This level of knowledge not only allows you to teach others but also enables you to bring innovation to your field and elevate the entire industry. Meet our founder, Alana Dzurek. Alana embodies all of these qualities. Alana serves as the Chief Executive Officer and Chief Empowerment Officer at Beverly Hills Hair Free Dallas. She is also a respected developer, designer, and producer of signature future electrolysis equipment. She equips the next generation of electrologists in north Texas and beyond with her endless knowledge and enthusiasm for the hair removal industry, courtesy of the online BHHF System™ online certification training program. Alana is boosting confidence among a diverse client base, one individual at a time, while also improving the quality, safety, and overall treatment experience within the hair removal industry.
A storied history
Alana’s passion for hair removal methods and electrology began 30 years ago. Upon graduating from the Berkowits School of Electrology in New York City and, later, the Baltimore International Skin Care Institute, Alana sharpened her business acumen by obtaining a business marketing degree at the University of Phoenix. Alana is a licensed electrologist who combines her passion for these technologies with an entrepreneurial spirit. Before founding BHHF’s flagship Beverly Hills location in 2011 and the Dallas office 10 years later, she was the founder and CEO of the Washington DC metro area Permanent Solutions.
Making the industry better
Alana’s career is defined by her relentless pursuit of cost-effective, pain-free, and precise hair removal technologies. She has dedicated decades to researching electrolysis modalities and temporary methods, from DIY gadgets to waxing. This considerable knowledge led to what would become ElectrologyTech™. Alana balances her leadership role in BHHF with her duties as CEO of a tech transfer firm specializing in developing advanced hardware and products that will support optimal treatment experiences. Its EPX16 is poised to transform multi-probe galvanic electrolysis, as this will be the fastest technology on the market in the future. Alana is not only elevating the industry through technology, but she also does so as a well-respected educator. Her online training provides opportunities for prospective electrologists and hair removal technicians. Alana takes a special interest in inspiring and empowering women through her many works in the field.
In good company
Throughout her distinguished career as an electrologist, entrepreneur, and educator, Alana has been recognized by numerous publications and organizations. She has been featured in Beverly Hills Magazine, Voyage LA, and Disrupt Magazine as among the “Top Ten Inspirational Entrepreneurs to Look Out For in 2021.” Alana also made the cover of The Top 100 Magazine in 2022, which recognized the top 100 business leaders in the U.S. Most recently, Alana’s demonstrated excellence and sustained success in the field resulted in her induction into the prestigious Marquis Who’s Who in America.